Confused

Using a serif or sans serif font we were to create the word using weight, leading, and kerning to show an action, the first one I did was to say the word confused normally like you were having a conversation with somebody. I used the font Gill Sans.





I then went on to show confused quietly changing the weight and size of the font.



After I showed confused loudly by using the Gill Sans Bold and changed the leading of the letters closer and made the size of the font larger and aligned the text central.



I then showed confused as if you were saying it slowly I set the leading high so the letters were far apart from each other I also chose Gill Sans light as it makes not so easy to read.



Next we then to create the word confused on how we say it I was saying so the fused of confused was loud and long and the con of confused was quick. I used different weights to show this and leading to have it spaced out evenly.